Everyday worldwide thousands of portable display stands,
such as pop up stands and banner stands are bought by uneducated buyers. With
an ever increasing number of exhibition and display companies competing for
trade on the internet, it's easy to see why these novice shoppers are sucked
into a purchase that they believe to be an unbelievable bargain; only to find
out in a few short days, weeks or months that they have bought shoddy goods -
and to make it worse there is little or nothing they can do about it.
If you're exhibiting at a trade-show or attending an event
then it's almost certain that you'll be getting at least a few large display
items printed (such as pop up display stands, banner stands etc) with your
marketing messages, company logo's, products and services, however if there was
ever an area where unscrupulous suppliers cut corners on the internet then this
would be it.
In a recent survey conducted by us, we found that an
incredible 78% of people bought a pop up stand with absolutely no knowledge
whatsoever about the product they where buying!
Rogue traders know this and are using a huge arsenal of
shortcuts to ensure that they get their hands on your hard earned cash.
Here are just four of those tricks for you to look out for
when preparing yourself for a purchase:
Far East Printing
This is a great trick, which a few suppliers adopt to
advertise almost unbelievable prices for items such as pop-up stands and banner
stands. The supplier gives the impression that they are doing all the work
themselves but instead pass the entire job to an associate in the Far East. In
principle this isn't a problem but remember that whilst the price looks good,
the artwork is unlikely to be checked by a natural speaking English speaker,
the delivery times are huge (approx 30 days!) and don't even think about what
would happen if there was the need for a reprint. Take this route at your
peril.
Always ask where your stand will be printed.
Most people buy their pop up stand with no idea of the
quality of print that will be used on their stand. Whilst most suppliers these
days have good quality printing machines installed, it is worth mentioning that
not all will print your graphics at the correct quality setting - this is more
about them speeding the print up to get a greater throughput of work than
anything else. Quick tip -- If in doubt request a sample of their print to be
sent to you.
This is the most widely used trick. It's incredibly simple
and amazingly common. The supplier produces the graphics for your pop up
display stand on a lesser grade material or thickness in order to keep the
prices down and the reprints high! .
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